Tetris X Space Invaders
The Problem
Block Blast and a dozen clones were doing Tetris things and getting called Tetris for it. The category was slipping away. We needed to put Tetris back in the conversation.
The Insight
The clones could copy the gameplay. They couldn't copy 40 years of history. A Block Blast collab is a marketing stunt. A Tetris collab is a moment in gaming.
The Solution
We partnered with Space Invaders — another juggernaut of gaming history — for the first-ever crossover between the two franchises. A month-long takeover, a hybrid game mode that had never existed before, and one idea across every channel: Block the Invasion. Social, paid, press. Tetris was back in the conversation.
What could've been - check out my alternative pitch for the collab:
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